Hello and Assalamu Alaykum Everyone,
I'm Arooj Chishty, wife, mom to three children and co-founder of Nyure. My daughter, Safa, and I started Nyure Beauty in 2017 after I switched gears from Corporate America to becoming a certified holistic health coach. We began by cleaning up our own lifestyles and eating habits in order to tackle 2 chronic illnesses that had been uncontrollable since the birth of my 3rd child. I had to do something different and drastic. The holistic approach seemed to be the way to go and it worked! The culmination of this personal journey led me to a passion that I didn’t even know I had; safe skincare.
Upon completing and implementing what I had learned as a holistic health coach, we began researching ingredients not only in the foods we consume, but daily products like skincare, makeup and household cleansers. To our dismay, we found that the FDA does not regulate skincare or makeup products, even vitamins and supplements aren't regulated well. We were both appalled to learn of all the horrific chemicals, synthetic ingredients, dyes, hormone disrupters, and preservatives that fill the shelves of products we all use daily. Many of these are hormone disruptors, not safe for children, build up in one's system and cause havoc, have been found in breast cancer tissue, and much, much more. The injustice of it all kindled an idea and passion to create better, safer, real and natural products without compromising efficacy.
We turned to natural botanicals and ingredients and found that ancient and prophetic traditions had been using many of the same ingredients we see today. There is thousands of years of data, and many have also had scientific studies and research conducted on their uses and efficacy in the past 20 years. So we thought, why not take these proven ingredients, some of which even our parents and grandparents used to concoct skincare regimens for us to use, and meld them with modern techniques?
Years later, with a lot of risk, research and hard work, time, frustration and joy, we offer to you, Nyure: Beauty by Nature.
Check out our blog for more personal stories about Nyure Beauty and information on skincare products and the benefits of the holistic ingredients we use.